The reference would be the most effective marketing tool and the # 1 source to attract new customers, but also the most underrated tool in Referral marketing strategies. This is affirmed by a survey conducted in 2014 by American Express. The purpose of this study was to identify the main sources of influence for Canadian consumers when trying to start a new business.
THE POWER OF REFERENCE
The main sources of influence of consumers to try a new supplier are, in order:
44% the recommendation of a family member or friend;
33% a sale or promotion;
15% the reputation of the company;
3% an interesting advertisement.
People like to give their opinion and references to their friends. Canadian consumers spontaneously tell others about their successful experiences with a business.
WHY IS MARKETING BY REFERENCE SO POWERFUL?
"Word of mouth" is a free advertising, highly viral and very credible. It does not cost anything! Who would not like to maximize the development of his company with zero marketing to pay?
WHY SHOULD YOU PAY MORE ATTENTION TO THE REFERENCE?
Developing your business by using the reference offers several advantages:
You get new, better qualified customers
Consumers who approach your company as a result of a referral are more confident and therefore more likely to be buyers in turn.
Word of mouth develops your notoriety;
Consumers who speak well about your organization also forge your reputation in the marketplace. By testifying favorably to the excellence of your services, these customers serve as independent references to other potential buyers. Your credibility can only be winning!
Prices are generally the element of comparison especially when the buyer does not know how to evaluate a service and he has no experience. With a reference, he is better able to evaluate other aspects, such as the quality of your service through the experience of others. The price then changes to "value" and becomes a less critical factor in decision making!
Your customers are your best ambassadors.
A REFERENCE, IT DESERVES!
For a reference on average, a "very satisfied" customer will talk to 8 people about his new experience. We will not be surprised to know that they will speak twice as much, if this experience is negative. You understand the importance of paying close attention to the quality of your customer service and evaluating it periodically. Customer satisfaction is a prerequisite to reference! To this end, our team at Vodacom has developed a unique expertise to get the real pulse of your customers.
How much time do you devote to developing your different sources of references?
SEVERAL UPCOMING ARTICLES ON WAYS TO GET MORE REFERENCES
In future articles on the subject, we will present various steps to maximize the development of your customer base by reference and many tips to get more! Also, there are 9 rules to grasp to optimize the references.
Want to increase your sales by getting more referrals? Contact us to identify all the possibilities for your business to prosper.
The important thing is above all to take action!
No comments:
Post a Comment